A Dubai-based super app running in 100+ cities across 14 countries in the Middle East, Africa, and South Asia, with 48 million users.

👉Context: I spent 1.5 years on two Careem products, CNow and CPay.

💪Challenge:

• Playing a hands-on role in building and rolling out flows in the new design system
• Reworking existing flows hand in hand with developers and the VP of Product, and owning the new ones end to end
• Running in-depth user research into how people mentally sort their shopping lists
• Staying focused through shifting priorities and competing OKRs inside a big company

Careem Pay is the payments app built into the Careem super app. It handles peer-to-peer transfers, a digital wallet, merchant tools, and bill payments.

💪Challenge: Build the whole wallet experience, with several new features and some genuinely complex flows:

• Credit card abuse
• Careem Card launch
• Underpayment and split-payment flows
• Pay SDK library

🎯Solution:

• Shipping new features while keeping everything consistent with the new design system
• Designing the tricky flows for managing cards and juggling multiple payment methods

👉Context: By 2023, Iraq's population is set to hit around 42 million, and more than half of it is under 25.

💪Challenge: Brand dealerships are rare. Most cars sell through small shops that carry several brands but have almost no online presence for buyers to find them.

🎯Solution: One app that brings dealers and buyers together. Dealers list their cars; buyers browse, compare, book test drives, and apply for a car loan to pay in installments.

💡In Iraq, people lean on voice messages over typing, even in apps built for text like WhatsApp.

👉What we did:

We added voice-enabled search so people can search just by speaking, which also makes the app more accessible.

Build one product that works for every agent and can scale to widespread use.

Key results

• Validate the Agent Profile MVP with user focus groups
• Hit the first 500 agent-profile activations from agency-owner invites
• Get 100% of new agencies onto the new registration form

Success factors

• Time: cut lead response time by 50%, win clients 25% faster, and close deals 40% quicker
• Stability: reliably deliver 90% pre-qualified leads on listings
• Output: automate at least 80% of the workflow to get tasks done faster